About Prudential
Fortifying your future with 145+ years of experience.
Prudential Financial has been securing families with life insurance for over 145 years. Known for its financial resilience—rated A+ by A.M. Best—Prudential offers term life policies with savings and investment tools, adaptable conversion options, and riders like accelerated death benefit. Through SelectQuote, you get access to Prudential’s strength and innovation, backed by responsive customer service to help you navigate coverage as life changes.
Established 1971 | Headquarters Phoenix, AZ | Coverage Offered Through SelectQuote Term, Universal |
Interested in learning more about Prudential?
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Who is Prudential best for?

Estate Planner
Prefers flexibility and future conversion options.

Financial Optimizer
Seeks to maximize policy value for protection and investment growth.

Transitioning to Retirement
Rated the #2 life insurance company by U.S. News for seniors.
If you see life insurance as a wealth strategy—not just a safety net—Prudential delivers.
Why SelectQuote?
What Our Customers Say
Customers rate SelectQuote “Excellent” for making life insurance easy.
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